Italian fashion duo Dolce and Gabanna are set to launch a collection of hijabs and abayas after spotting a gap in the market throughout the Middle East and Europe.
The Abaya line adheres to the modesty requirements of Islam, whilst featuring enchanting designs which allow women to be strong in their faith, yet also fashionable.
The collection will be launched later this year, into a world full of political and religious controversy. It gives hope that other fashion brands will follow suit, providing the Muslim market with a much more diverse array of styles and designs to choose from.
Muslims have not yet had an international clothing brand that they can purchase from, however some major fashion icons, such as DKNY, have released one-off collections in line with Islamic events such as Ramadan. In 2013, Muslim women spent $266 billion on fashionwear, according to Business Insider, which is predicted to rise to $484 billion by 2019, showing the broad market potential that is available. The collection will consist of statement sunglasses and over-sized jewellery alongside hijabs and abayas decorated in fresh flowery designs in bright, bold and eye-catching colours, similar to D&G’s 2016 spring/summer collection. Stefano Gabbana uploaded a preview of the positively inspiring collection onto his Instagram last Friday, featured below.
Written By Crystalle Cox