HISBE was founded by Ruth Anslow, Amy Anslow and Jack Simmonds. The self-described supermarket rebels opened their first store in 2013. Intent on making real change in the supermarket industry they started with a 3,000 square foot shop.
Now with a crowdfunding campaign launched in early February they intend to open a second location. With 20 days left on their campaign they have managed to reach their £450,000 goal securing the funds needed for a new site.
Due to Hove’s expensive business rates and rents they have chosen Worthing for their second shop. After such a successful campaign the shop could be open in April. The Worthing store is part of HISBE’s vision for a chain of 5–10 stores across Sussex by 2025.
In order to raise the funds required HISBE used the Triodos Bank crowdfunding platform.
Who is HISBE?
As a not-for-profit community interest company HISBE doesn’t give it’s profits to shareholders. Instead it invests the money back into the business. Paying its employees a living wage. They also invest locally, 58p of every £1 they spend is spent in Sussex.
Here is Ruth Anslow’s Ted talk about how they got started: